Tracking on-site campaigns with Google Analytics: Part 1 – The pros and cons...
Your homepage is usually your most important landing page. But it is not an easy task to find out how the page’s teasers or “on-site” or “internal campaigns” are performing, especially for...
View ArticleTracking on-site campaigns with Google Analytics: Part 2 – The pros and cons...
Welcome to part 2 of this series on how to track on-site campaigns, for example, teasers on your homepage. After taking a deeper look at In-Page Analytics in part 1, we are now going to dive into the...
View ArticleHow To ‘Excel’ At Search Marketing
I love Excel. There you go, I’ve said it. It’s not even a love/hate type thing – I genuinely find that my life is a better place because of this wonderful, agile, willing gem of a piece of software....
View ArticleTracking On-Site Campaigns with Google Analytics, Part III: 4 pros and cons...
Facebook used to have them, Amazon still has them – parameters in the URL that show through which on-site campaign link the visitor has reached the current page. But unless you really have a thoroughly...
View ArticleNew Video Tutorials – Using Google Analytics to track on-site campaigns
We learn so much by reading, but humans are visual creatures, and there are times when a video makes learning a new point easier to understand. In essence you’re watching over someone’s shoulder,...
View ArticleGoogle Panda Explained [Infographic]
Since its release in Feb 2011, Google set Internet marketers into a spin trying to figure the new algorithm changes. While the premise of the update was to hit the spammy and poorer quality sites on...
View ArticleForget The Homepage
Every website has one. Every website needs it. At least we do think it´s needed. The Homepage. Do not trust the old and standard rules any longer. Times have changed, user behavior is different,...
View ArticleLearn the Secrets and Power of Web Analytics Driven Testing
If you are a reader of this blog, there is pretty big chance that you are using web analytics data to monitor and track your website. But are you doing a great job of using web analytics data to power...
View ArticleTake Politics Out of the Decision Making Process with Testing Part 2
This is part 2 of a multi-part post on website testing, part 1 is available here Part 3 is going to include reporting features and final summaries. In my continuing journey to open eyes to A/B and...
View ArticleThe Importance of Being Mobile
We all knew it was coming, but we didn’t know exactly when. Over the last few weeks we’ve been getting some notifications from Webmaster tools about some of the sites we host: Of course at this point...
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