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Tracking on-site campaigns with Google Analytics: Part 1 – The pros and cons of In-Page Analytics

Your homepage is usually your most important landing page. But it is not an easy task to find out how the page’s teasers or “on-site” or “internal campaigns” are performing, especially for content-heavy websites. In the first part of this series on how to track on-site campaigns, we will look at some general issues and […]

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